Real tests with real outcomes. Each experiment documents our hypothesis, execution, results, and learnings.
Testing automated landing page generation at scale for high-intent keywords targeting specific use cases.
Hypothesis: Programmatic pages can rank for long-tail keywords
Outcome: +340% organic traffic, +42% qualified leads
Testing a structured content framework for B2B LinkedIn presence with focus on engagement-to-lead conversion.
Hypothesis: Structured content drives qualified engagement
Outcome: +180% profile visits, +28% inbound leads
Comparing deep technical content against surface-level listicles for organic traffic and lead quality.
Hypothesis: Technical content attracts higher-intent visitors
Outcome: Lower traffic, but 3x higher conversion rate
Testing personalization levels in cold outreach campaigns for B2B service businesses.
Hypothesis: More personalization = better response rates
Outcome: Diminishing returns after basic personalization
Building location-specific landing pages and Google Business optimization for service businesses.
Hypothesis: Localized content improves map pack rankings
Outcome: Data collection in progress...
Systematically updating and expanding older blog content to recover lost rankings.
Hypothesis: Content updates can recover ranking losses
Outcome: +156% traffic recovery, 80% of posts regained position